Die 2-Minuten-Regel für Werbetechnologie (Ad Tech)
Die 2-Minuten-Regel für Werbetechnologie (Ad Tech)
Blog Article
In traditional advertising, you would approach a publisher — a newspaper, a magazine, or a website owner — and ask for their media kit.
This RTB process ensures that ad inventory is sold at the best possible price fairly and transparently, benefiting both publishers and advertisers by efficiently matching supply with demand.
Programmatic media buying uses an automated process to buy digital space for ads. Programmatic media buying also cuts down on wasted ad impressions by serving ads to Bedeutend audiences and minimizing ad fraud risk—making it cost-efficient, as well.
Echt-time bidding is automated and thus is always a Durchschuss of programmatic advertising, but not all programmatic advertising is real-time bidding.
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Essentially, while all RTB auctions Sache under the programmatic advertising umbrella, not all programmatic advertising techniques use RTB. Other types of programmatic media buying include:
” As a mobile DSP, Bidease offers a dynamic optimization Vorkaufsrecht that helps you design ads for every screen size, resolution, and operating Struktur.
Marrying that data together from the first interaction to the read more eventual purchase is key to determining the success of your programmatic strategy.
The brand had identified that I had been browsing rings but understands, based on user signals, that I may not be the one purchasing this Element.
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A subsect of programmatic advertising is local programmatic advertising. This type of advertising takes an even more granular approach to geo-targeting (also called geofencing) by partnering specifically with publications, Radioempfänger stations, and TV channels in a particular geographical area.
Your DSP determines that the impression fits your parameters, so it places a bid hinein the exchange. If your offer meets the floor price, you win the auction, and your ad appears to the user. If not, the bid continues to the next buyer on the server.